Running is about more than pace or distance. It’s about how you feel. ASICS asked us to translate the physical feeling of their comfort technologies into a digital experience: a platform that lets runners discover how different foams help them go faster or further.
As creative director, I led the concept and creation of the Comfort Hub, a global campaign built around ASICS’ core positioning of comfort. From storytelling to interaction, the platform connects runners to the feeling of effortlessness. Comfort for speed. Comfort for distance. Move your body, move your mind.
