De Hallen is a cultural landmark in Amsterdam-West, where the past meets a vibrant present. As creative director, I led the development of a new visual identity rooted in the building’s original function as a tram depot.
Inspired by the iconic symbols used to identify Amsterdam’s tram lines, we designed a bold visual system using simple geometric shapes and vibrant colours. The result is a recognisable and flexible identity that celebrates movement, connection and the ever-evolving spirit of the city.
