To celebrate 25 years of partnership between Nike and the KNVB, I designed the key visual for the centrepiece of the campaign: a 150-meter high portrait of Virgil van Dijk and Lieke Martens, wrapped on the iconic Delftse Poort in Rotterdam.
The image became the face of a wider campaign celebrating the legacy and future of Dutch football, reaching fans across the country. With a nod to the iconic Edgar Davids mural from decades earlier, this new visual marked a generational moment in the story of Oranje and a powerful tribute to 25 years of Just Doing It together.
Credits:
Campaign Film
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