Credits:
Creative Director
Maikel Botterman
Design Lead
Robin Kamping
Art Director
Youp Wehnes
Graphic Design
Sander Molenaar, Kirsten Bolwerk, Aïsha Ajubi
Motion Design
Keren Avrich
For WWF’s youth label Rangers, I developed the strategic and creative direction for the brand campaign Ga Mee Op Avontuur, aimed at deepening kids’ connection with nature.
Instead of choosing a short-lived influencer, we introduced Chi: an original brand character designed to spark imagination, invite adventure and give children a personal entry point into the world of nature conservation. This move laid the foundation for a long-term relationship between young audiences and the mission of WWF.
Credits:
Creative Director
Maikel Botterman
Design Lead
Robin Kamping
Art Director
Youp Wehnes
Graphic Design
Sander Molenaar, Kirsten Bolwerk, Aïsha Ajubi
Motion Design
Keren Avrich
